More people than ever before are glued to their smartphone.
Between 2011 and 2014, smartphone usage rose by 394 percent, according to comScore. This same study found that 91 percent of all adults now have their smartphone within reach 24 hours a day.
What you may not realize is that slightly more than half of all digital media is now consumed on a mobile device, according to eMarketer, and comScore says 11.3 percent of all web browsing is done solely on a mobile device.
