How the Movement to Mobile Will Affect Your Business

More people than ever before are glued to their smartphone.

Between 2011 and 2014, smartphone usage rose by 394 percent, according to comScore. This same study found that 91 percent of all adults now have their smartphone within reach 24 hours a day.

What you may not realize is that slightly more than half of all digital media is now consumed on a mobile device, according to eMarketer, and comScore says 11.3 percent of all web browsing is done solely on a mobile device.

5 Secrets to Business Branding Success

We know that branding done right can be a powerful catalyst for growth.

But when it comes to branding or rebranding, there’s one thing that can kill the whole process faster than you can say “brand”: Buy-in.

If you don’t have buy-in from your partners, your employees, and your customers, you just went through a whole lot of something for a whole lot of nothing.

So, how do you make sure your internal and external teams are rooting for the new brand that you’re investing in? Follow the tips below to make sure your whole team is on board with the new brand.