Thursday, March 30, 2017

How the Movement to Mobile Will Affect Your Business



More people than ever before are glued to their smartphone.

Between 2011 and 2014, smartphone usage rose by 394 percent, according to comScore. This same study found that 91 percent of all adults now have their smartphone within reach 24 hours a day.

What you may not realize is that slightly more than half of all digital media is now consumed on a mobile device, according to eMarketer, and comScore says 11.3 percent of all web browsing is done solely on a mobile device.

Thursday, March 2, 2017

5 Secrets to Business Branding Success



We know that branding done right can be a powerful catalyst for growth.

But when it comes to branding or rebranding, there’s one thing that can kill the whole process faster than you can say “brand”: Buy-in.

If you don’t have buy-in from your partners, your employees, and your customers, you just went through a whole lot of something for a whole lot of nothing.

So, how do you make sure your internal and external teams are rooting for the new brand that you’re investing in? Follow the tips below to make sure your whole team is on board with the new brand.

How to Format a Business Plan


Your business plan should accomplish certain goals: raise money, guide your team, and set strategies for growth. The format of your business plan will help you achieve these goals, so it’s important to think about the plan’s structure as you build it.
There isn’t one right way to organize your plan, but you do need to make sure that it’s professional, includes the information your audience wants to see, and is formatted correctly. If you’re using your business plan to raise money, then your plan needs to impress. If you’re using your plan just for internal use, then maybe you can focus less on the final presentation.
Either way, getting the formatting right for your business plan is important. Here are my top eight tips to make sure your business plan accomplishes what it needs to do.

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